Drift Happens is a disciplined system for leaders who want strategy to survive contact with reality. Five moves. Documented practice. Built for organisations that can’t afford to let strategy fade.
Ethiopian Airlines sustained commercial focus through five government transitions to become Africa’s most profitable carrier. Dangote built pan-African cement capacity while competitors collapsed. Rwanda’s tax-to-GDP ratio climbed from 9.5% to 13% of GDP within six years.
Drift Happens turns that design discipline into a system any executive can apply: FRAME, OWN, CADENCE, UNBLOCK, SUSTAIN.
Nkululeko Khumalo is a strategy execution thinker and operating executive with over two decades across Africa’s financial sector. He is Chief Operating Officer of Group Legal at Absa Group and the author of Drift Happens.
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