The Book · 25 June 2026
Drift Happens
How FOCUS5™ Keeps Strategy on Track
Drift happens.
Not because leaders lack intelligence. Not because the strategy was wrong. But because execution decays quietly, predictably, under the weight of competing priorities, unclear ownership, and fragmented attention.
Ethiopian Airlines sustained commercial focus through five government transitions to become Africa’s most profitable carrier. Dangote built pan-African cement capacity while competitors collapsed. Rwanda’s tax-to-GDP ratio climbed from 9.5% to 13% of GDP within six years.
They didn't try harder.
They designed differently.
Focus is a design choice. Most organisations have been designed for drift without realising it.
FOCUS5™ is a disciplined system built from what actually works — not theory, but documented practice across organisations that couldn’t afford to let strategy fade.
Five moves that protect attention instead of fragmenting it:
FRAME · OWN · CADENCE · UNBLOCK · SUSTAIN
If you’ve wondered why good strategies stall after strong starts, why teams stay busy but progress slows, why accountability erodes without anyone noticing, or why execution depends on heroic effort that can’t be sustained — this book, Drift Happens, written by Nkululeko Khumalo will show you where the leverage actually sits.
Because strategy doesn’t fail all at once. It drifts.
And drift is preventable.
Who this book is for
- Executives accountable for strategy delivery
- Strategy leads and Chiefs of Staff
- COOs running the operational spine of their organisations
- Management consultants working on execution engagements
- Board members assessing execution health
Formats and purchase
Exclusive Books · Takealot · Amazon · publisher direct
Ebook
Kindle · Apple Books · Kobo · Google Play
Audiobook
Audible · Apple Books · launching alongside print